Dr. Friesen gave a keynote speech with the title: “Behavioral, Personalized and Dynamic Pricing – Hip, Hope or Hype?” at the last association meeting “Business Management + Marketing” of the Federal Association of German Business Consultants e.V. (BDU) in Stuttgart (Germany) on July 9, 2019. Continue reading “Keynote Speech at the BDU: “Behavioral, Personalized and Dynamic Pricing – Hip, Hope or Hype?””
For the 4th time Dr. Friesen was invited to give a presentation at the World Conference of the Air Transport Research Society (ATRS) in Amsterdam on July 5, 2019. Together with Prof. Wilfred Manuela of the Asian Institute of Management, he will present the results of a joint international study on the factors that have influenced parking revenues at the ten largest European airports in the last seven years. Continue reading “Presentation at the 23rd World Conference of the Air Transport Research Society (ATRS) in Amsterdam”
Dr. Friesen was named one of two track chairs at next year’s European Marketing Academy Conference (EMAC). Continue reading “Dr. Friesen named chair of the Pricing Track at the European Marketing Academy Conference 2018”
Big data tools, dynamic pricing and yield management are innovative commercial concepts whose applicability is lively discussed within the parking industry worldwide. While some European airports are highly interested in the commercial uplift potential of new big data tools or pricing methods others struggle with privacy concerns and customers‘ acceptance. The presentation tries to shed light on how these new commercial concepts could be of use for the parking business of US airports.
On March 22, 2018 Dr. Friesen gave a presentation on “Monetising digitalisation: how to transform big data into parking revenue“ at the 24th Passenger Terminal Expo in Stockholm. Continue reading “How to transform big data into parking revenue – Dr. Friesen presented at Passenger Terminal Expo 2018”
From March 6 to March 7, 2018 the Swiss golf scene met in Bern to discuss the latest trends and developments. The 4th GOLFSUISSE symposium under the heading “Golf – avenues for the future“ tried to shed light on the question, how recent challenges in the Swiss golf market, especially in positioning, recruiting and pricing, could be turned into opportunities. Continue reading “Dr. Friesen as Keynote Speaker at 4th GOLFSUISSE Forum”
Big Data, dynamic pricing and yield management – what‘s in for the parking industry? Dr. Friesen addressed this question during his presentation at the 18th EPA Congress in Rotterdam on September 21, 2017. At Europe’s leading congress for the parking industry he discussed the challenges of digitalization for data-based business models with more than 350 participants.
The long-term influence of new technologies and lifestyles was the topic of the discussion between Dr. Mark Friesen and international representatives from the parking industry on December 2nd. His presentation and the following panel discussion at the Polis Conference 2016 in Rotterdam focused on the application of big data analyses in the parking industry. Continue reading “Big Data in Parking – Panel discussion at Polis Conference 2016 in Rotterdam”
Dr. Friesen presented the findings of his study on the factors that determine the parking provision offered at the 10 largest European airports.
At the 21st Air Transport Research Society (ATRS) World Conference on July 7, 2017 in Antwerp, Dr. Friesen , together with Prof. Wilfred Manuela of the Asian Institute of Management, presented the findings of their joint study on the factors that influence the parking spaces offered at the ten largest airports in Europe. Continue reading “What factors determine parking provision at large European airports? Speech at the 21st ATRS World Conference”
120 participants followed Dr. Friesen’s presentation at the 2016 ITB Berlin Convention, the world’s leading travel industry convention. Continue reading “Presentation on personalized pricing at ITB Berlin Convention 2016”