Big Data, dynamic pricing and yield management – what‘s in for the parking industry? Dr. Friesen addressed this question during his presentation at the 18th EPA Congress in Rotterdam on September 21, 2017. At Europe’s leading congress for the parking industry he discussed the challenges of digitalization for data-based business models with more than 350 participants.
In his presentation he showed the commercial potential that lies in the monetization of big data by sophisticated price and inventory management of car parks. The international experts present at EPA voted Dr. Friesen among the Top 3 speakers of the congress.