Mark Friesen (Parking Trend, 02/2024, p. 38f.)
Despite its potential, the application of dynamic pricing (DP) in European parking garages and underground car parks remains rare. In the issue 02/2024 of Parking Trend, a study by Dr. Mark Friesen and Prof. Sascha Albers is discussed, which conceptualizes DP as a practice and uses theories of practice dissemination and organizational implementation to explain its slow adoption.
Continue reading “The Diffusion of Dynamic Pricing in the European Parking Industry”