Online retailers change prices so rapidly

Mark Friesen (Süddeutsche Zeitung, 06. August 2018)

Dr. Friesen gave his view on personalized pricing in an article published by Süddeutschen Zeitung, Germany’s second largest nationwide newspaper, as of August 6, 2018. For a successful implementation he recommends:

  • Full disclosure of parameters and algorithms, how personalized prices are being calculated,
  • Greatest possible transparency on collecting, mining and trading of customer data and personal information, e. g. on willingness-to-pay or purchasing history,
  • Greater application of value based and behavioral pricing principles to make price discrimination for customers more comprehensible.

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Are airline passengers ready for personalized dynamic pricing? A study of German consumers

Mark Friesen et al. (Journal of Revenue Pricing Management, Vol. 17, No. 2, p. 115-120)

Today, dynamic pricing in most industries is an established form of pricing. The technological changes (NDC, Big data, IoT, etc.) in the airline industry allow further steps for price differentiation culminating in either personalized or personalized dynamic pricing. Personalized dynamic pricing as we define it is not to be confused with the traditional dynamic pricing of today‘s Revenue Management practices. Continue reading “Are airline passengers ready for personalized dynamic pricing? A study of German consumers”

Parking still has room to grow – Optimizing parking revenue at European airports

Mark Friesen (Parking Trend International, Vol. 27, No. 4, p. 37)

In some cases, international airports generate up to 50 percent of their overall annual revenue by marketing and renting space, in other words through non-aviation business. Parking maintenance at an airport plays a large part in this. 2,000 to 3,000 euros per parking space per year is not an uncommon rate. Continue reading “Parking still has room to grow – Optimizing parking revenue at European airports”