Friesen et. Al. (Journal of Revenue and Pricing Management, Vol. 23, No. 1, pp. 3-13)
Despite its potential, the application of dynamic pricing (DP) remains the exception rather than the rule in car parks across Europe. This paper conceptualizes DP as a practice and leverages mechanisms of practice diffusion and organizational implementation to explain its slow diffusion.
Mark Friesen (Parking Trend International, Vol. 38, No. 2-2023, p. 28f.)
In an interview Dr Friesen was asked about the profitability of car parks in the current inflationary phase.
In the latest edition of Parking trend international, with 17,500 readers the leading trade journal for parking in Europe, he also provided information on what car park operators can do in the current situation to optimize their revenues.
Mark Friesen (Parking Trend International, Vol. 38, No. 2-2022, p. 41)
Sustainability criteria are becoming increasingly important for real estate investors. New construction should not be the only consideration, says Dr. Mark Friesen, Managing Partner of QUINTA Consulting. Continue reading “Parking Garages can contribute to sustainability”
Mark Friesen (Die Unternehmung, Vol. 74, No. 4, pp. 403-425)
This paper investigates the concept of perceived price fairness and its dynamic alteration along the customer buying cycle. Today, variable pricing is widespread in many service industries. Besides the current sales price, customers are extensively exposed to varying external reference prices (for example, advertised prices). Continue reading “A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry”
Mark Friesen / Giuliano Mingardo (Sustainability, Vol. 12, No. 7, p. 2732)
Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries—e.g., airlines and hotels—but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. Continue reading “Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector”
Mark Friesen (Parking Trend International, Vol. 36, No. 1, pp. 12-14)
In the latest edition of Parking Trend International Dr. Friesen gives his view on the opportunities of applying Dynamic Pricing and Revenue Management in the parking industry. In the lead article with the title “Learning and challenges – first steps towards a flexible pricing policy“ he explains that despite the potential to leverage revenue by approximately 10-15 percent there is still some reluctance in the parking industry to apply Dynamic Pricing and Revenue Management at a larger scale. Continue reading “Learning and challenges – first steps towards a flexible pricing policy in the parking industry”
Mark Friesen (fvw-Magazin, Vol. 25/2018)
In its volume as of December 7, 2018 the fvw – leading magazine for tourism & business travel – quotes Dr. Friesen on the implementation of the new data standard NDC (New Distribution Capability) in the airline industry. Continue reading “fvw – Magazine for Tourism & Business Travel quoting pricing expert Dr. Friesen”
Mark Friesen (Check-in, Volume 05/2018)
In volume 05/2018 of check-in, the magazine of hotel distribution of the HRS Group, Dr. Friesen explained that gastronomes are able to increase revenue by implementing price and inventory management, so called Revenue Management. Continue reading ““Let’s play with the prices” – Dr. Friesen on Revenue Management in gastronomy”
Mark Friesen (Süddeutsche Zeitung, 06. August 2018)
Dr. Friesen gave his view on personalized pricing in an article published by Süddeutschen Zeitung, Germany’s second largest nationwide newspaper, as of August 6, 2018. For a successful implementation he recommends:
Mark Friesen et al. (Journal of Revenue Pricing Management, Vol. 17, No. 2, p. 115-120)
Today, dynamic pricing in most industries is an established form of pricing. The technological changes (NDC, Big data, IoT, etc.) in the airline industry allow further steps for price differentiation culminating in either personalized or personalized dynamic pricing. Personalized dynamic pricing as we define it is not to be confused with the traditional dynamic pricing of today‘s Revenue Management practices. Continue reading “Are airline passengers ready for personalized dynamic pricing? A study of German consumers”