Publications

Articles

The Diffusion of Dynamic Pricing in the European Parking Industry

Mark Friesen (Parking Trend, 02/2024, p. 38f.)

Despite its potential, the application of dynamic pricing (DP) in European parking garages and underground car parks remains rare. In the issue 02/2024 of Parking Trend, a study by Dr. Mark Friesen and Prof. Sascha Albers is discussed, which conceptualizes DP as a practice and uses theories of practice dissemination and organizational implementation to explain its slow adoption.

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Dr. Friesen publishes paper on the diffusion of dynamic pricing in the European parking industry

Friesen et al. (Journal of Revenue and Pricing Management, Vol. 23, No. 1, pp. 3-13)

Despite its potential, the application of dynamic pricing (DP) remains the exception rather than the rule in car parks across Europe. This paper conceptualizes DP as a practice and leverages mechanisms of practice diffusion and organizational implementation to explain its slow diffusion.

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What is inflation doing to the parking industry, Dr Friesen? Interview in Parking trend international

Mark Friesen (Parking Trend International, Vol. 38, No. 2-2023, p. 28f.)

In an interview Dr Friesen was asked about the profitability of car parks in the current inflationary phase.

In the latest edition of Parking trend international, with 17,500 readers the leading trade journal for parking in Europe, he also provided information on what car park operators can do in the current situation to optimize their revenues.

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A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry

Mark Friesen (Die Unternehmung, Vol. 74, No. 4, pp. 403-425)

This paper investigates the concept of perceived price fairness and its dynamic alteration along the customer buying cycle. Today, variable pricing is widespread in many service industries. Besides the current sales price, customers are extensively exposed to varying external reference prices (for example, advertised prices). Continue reading “A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry” →

Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector

Mark Friesen / Giuliano Mingardo (Sustainability, Vol. 12, No. 7, p. 2732)

Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries—e.g., airlines and hotels—but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. Continue reading “Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector” →

Learning and challenges – first steps towards a flexible pricing policy in the parking industry

Mark Friesen (Parking Trend International, Vol. 36, No. 1, pp. 12-14)

In the latest edition of Parking Trend International Dr. Friesen gives his view on the opportunities of applying Dynamic Pricing and Revenue Management in the parking industry. In the lead article with the title “Learning and challenges – first steps towards a flexible pricing policy“ he explains that despite the potential to leverage revenue by approximately 10-15 percent there is still some reluctance in the parking industry to apply Dynamic Pricing and Revenue Management at a larger scale. Continue reading “Learning and challenges – first steps towards a flexible pricing policy in the parking industry” →