Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector

Mark Friesen / Giuliano Mingardo (Sustainability, Vol. 12, No. 7, p. 2732)

Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries—e.g., airlines and hotels—but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. The main objective of this conceptual paper is to set an agenda for introducing DP in the private parking sector at a larger scale. 

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