Dr. Friesen publishes paper on the diffusion of dynamic pricing in the European parking industry

Dynamic Pricing
Copyright QUINTA Consulting, 2016

Despite its potential, the application of dynamic pricing (DP) remains the exception rather than the rule in car parks across Europe. This paper conceptualizes DP as a practice and leverages mechanisms of practice diffusion and organizational implementation to explain its slow diffusion. Continue reading “Dr. Friesen publishes paper on the diffusion of dynamic pricing in the European parking industry”