News

In issue 03/2026 of Transfer Magazine, Dr. Mark Friesen, Managing Partner at QUINTA Consulting and Lecturer in Marketing Management at the University of St. Gallen (HSG), has published an expert article on the communication of parking price increases.

In his English-language article, “Winning Customer Acceptance for Parking Price Increases – Five Best Practices from the Mobility Industry,” Dr. Friesen examines how parking price increases can be communicated effectively. Continue reading “Communicating Parking Price Increases Effectively – Article in Transfer Magazine” →

On November 24, 2026, the Parking Expertise Forum will take place for the 22nd time in Würzburg, Germany. This year, Dr. Friesen has been invited by the German Parking Association Parken e.V. to give a presentation exploring current applications and challenges surrounding the use of artificial intelligence (AI) in the parking and mobility industry. Continue reading “Keynote Speech on AI Applications in Parking at the German Parking Expertise Forum” →

QUINTA Consulting has joined the Parking Research Collaborative at the Institute of Transportation Studies, University of California, Los Angeles (UCLA). Through the participation of Dr. Mark Friesen and Kathrin Gottlieb, QUINTA Consulting further expands its international engagement in parking and mobility research. The Collaborative brings together leading researchers and industry practitioners to address key challenges in parking policy, assess its economic implications, and explore innovative approaches to parking reform in urban environments. A particular focus is placed on advancing data-driven methodologies and discussing practical pathways for implementing forward-looking parking policies. Continue reading “QUINTA Consulting Joins UCLA Parking Research Collaborative in Los Angeles” →

A further milestone in QUINTA Consulting’s development: the Frankfurt-based management consultancy specializing in parking and mobility has now become a World Business Partner of Airports Council International (ACI) Europe. With this step, QUINTA Consulting further expands its international market position within the European airport sector and strengthens its presence at the heart of the global airport industry.

Continue reading “QUINTA Consulting enters the world-leading network of airport industry” →

On April 23–24, 2026, the 12th edition of the conference “Construction and Operation of Multi-Storey Car Parks and Underground Garages” took place in Mannheim, Germany.

In his presentation, “Multi-Storey Car Parks and Underground Garages in Transition – What Operators Must Do Now to Ensure Future-Ready Operations,” Dr. Friesen addressed the key challenges and opportunities in managing parking facilities. He highlighted, among other things, how digitization can serve as a lever for efficiency and customer satisfaction, and which innovative pricing and sales models are needed to actively shape the mobility transition. Continue reading “Presentation at the Conference “Construction and Operation of Multi-Storey Car Parks and Underground Garages” in Mannheim” →

Dr. Mark Friesen, Founder and Managing Partner of QUINTA Consulting, has been officially appointed to the Scientific Committee of the European Parking Association (EPA) on April 1, 2026.

With his appointment to the EPA’s scientific body, Dr. Friesen brings his extensive expertise in parking management, mobility concepts, and data-driven infrastructure development to the European level. The EPA’s Scientific Committee serves as a central platform for professional exchange, the development of standards, and the promotion of innovative solutions in the fields of urban mobility and parking systems.

Continue reading “European Parking Association (EPA) welcomes Dr. Friesen to its Scientific Committee” →

Artificial Intelligence (AI) is increasingly becoming a key driver in the parking and mobility sector. Dr. Friesen, Managing Partner and member of the European Parking Association (EPA), moderated the EPA Parking Day session on “AI in Mobility and Parking” at Intertraffic Amsterdam 2026. Continue reading “AI and Mobility: QUINTA Consulting contributes Insights at Intertraffic Amsterdam 2026” →