Dr. Friesen gave a keynote speech with the title: “Behavioral, Personalized and Dynamic Pricing – Hip, Hope or Hype?” at the last association meeting “Business Management + Marketing” of the Federal Association of German Business Consultants e.V. (BDU) in Stuttgart (Germany) on July 9, 2019. The BDU represents the German consulting industry with a nationwide turnover of more than 33.8 billion euros and more than 150,000 employees. The professional association for Business Management + Marketing currently brings together around 25 business consultants who have specialized in management consulting. Three annual association meetings should promote the active exchange of members from representatives of large international consulting companies to self-employed marketing specialists.
Learn more about BDU’s association meeting on the subject of “Pricing” here.
For the 4th time Dr. Friesen was invited to give a presentation at the World Conference of the Air Transport Research Society (ATRS) in Amsterdam on July 5, 2019. Together with Prof. Wilfred Manuela of the Asian Institute of Management, he will present the results of a joint international study on the factors that have influenced parking revenues at the ten largest European airports in the last seven years. Among other findings, the authors of the study will show evidence that parking revenues at European airports can be significantly improved by offering an optimal number of parking spaces at reasonable prices.
Please find the program of the 23rd World Conference of the Air Transport Research Society (ATRS) here.
Dr. Friesen was named one of two track chairs at next year’s European Marketing Academy Conference (EMAC). The theme of the 47th EMAC, which took place from May 29 until June 1, 2018 at the University of Strathclyde, Glasgow, was “People make Marketing”. The European Marketing Academy (EMA) was founded in 1975 and is the largest professional society for people involved in marketing theory and practice. At present, the EMAC has over 1,000 members from more than 57 different countries.
Big data tools, dynamic pricing and yield management are innovative commercial concepts whose applicability is lively discussed within the parking industry worldwide. While some European airports are highly interested in the commercial uplift potential of new big data tools or pricing methods others struggle with privacy concerns and customers‘ acceptance. The presentation tries to shed light on how these new commercial concepts could be of use for the parking business of US airports.
On May 2, 2018 Dr. Friesen explained to a total of 41 participants in a webinar of the International Parking Institute (IPI) how to gain a clear understanding of big data available in the airport parking industry and how to mine it. He showed how to identify opportunities on how to generate additional revenue out of data analytics and new technologies in airport parking as well as to attain insights in how yield management and dynamic pricing could be leveraged in airport parking.
On March 22, 2018 Dr. Friesen gave a presentation on “Monetising digitalisation: how to transform big data into parking revenue“ at the 24th Passenger Terminal Expo in Stockholm.
‘Digitalisation’ is the buzz word of recent years and has affected the whole customer journey at an airport. In particular, the first and last contact point with an airport – parking – can benefit tremendously from the new opportunities digitalisation holds. Not only does a seamless booking process enhance the customer experience, but so also does providing the right product for the right customer at the right price. This presentation was directed at airports that want to boost their car park revenue while still meeting customer needs. It addressed how big data and customer insights could be turned into profitable decisions.
The Passenger Terminal Expo & Conference has firmly established itself as the most highly regarded airport conference in the world with 7,000+ people attending and 375+ experts speaking. Since its inception in 1998 the Passenger Terminal Expo & Conference provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal.