Keynote Speech at the BDU: “Behavioral, Personalized and Dynamic Pricing – Hip, Hope or Hype?”

BDU Fachtagung Dynamic Pricing
Copyright BDU, 2019

Dr. Friesen gave a keynote speech with the title: “Behavioral, Personalized and Dynamic Pricing – Hip, Hope or Hype?” at the last association meeting “Business Management + Marketing” of the Federal Association of German Business Consultants e.V. (BDU) in Stuttgart (Germany) on July 9, 2019.

The BDU represents the German consulting industry with a nationwide turnover of more than 33.8 billion euros and more than 150,000 employees. The professional association for Business Management + Marketing currently brings together around 25 business consultants who have specialized in management consulting. Three annual association meetings should promote the active exchange of members from representatives of large international consulting companies to self-employed marketing specialists.

 Learn more about BDU’s association meeting on the subject of “Pricing” here.