Dr. Friesen was invited by the Institute of Communication and Marketing (IKM) at The Lucerne University of Applied Sciences and Arts to give a webinar on «Smart Pricing in times of Covid» on January 19, 2021 .
In times of Covid «price» is still the biggest lever on revenue and profit. Based on his consulting experience Dr. Friesen shared five smart pricing principles that would be applicable for both, B2C and B2B companies, in times of Covid: (1) calculation of prices based on customer value («Value based Pricing»), (2) smart elaboration of terms and conditions, (3) potential of price differentiation, (4) price fairness towards customers as well as (5) the usage of innovative and participative pricing models, especially in the B2C context.
Please find further information about the webinar here.