Dr. Friesen was named one of two track chairs at next year’s European Marketing Academy Conference (EMAC).
The theme of the 47th EMAC, which took place from May 29 until June 1, 2018 at the University of Strathclyde, Glasgow, was “People make Marketing”. The European Marketing Academy (EMA) was founded in 1975 and is the largest professional society for people involved in marketing theory and practice. At present, the EMAC has over 1,000 members from more than 57 different countries.
For a copy of the presentation please click here.