Publications

Publications

Are airline passengers ready for personalized dynamic pricing? A study of German consumers

Mark Friesen et al. (Journal of Revenue Pricing Management, Vol. 17, No. 2, p. 115-120)

Today, dynamic pricing in most industries is an established form of pricing. The technological changes (NDC, Big data, IoT, etc.) in the airline industry allow further steps for price differentiation culminating in either personalized or personalized dynamic pricing. Personalized dynamic pricing as we define it is not to be confused with the traditional dynamic pricing of today‘s Revenue Management practices. Continue reading “Are airline passengers ready for personalized dynamic pricing? A study of German consumers” →

Dr. Friesen as Keynote Speaker at 4th GOLFSUISSE Forum

Copyright ASG, 2018

From March 6 to March 7, 2018 the Swiss golf scene met in Bern to discuss the latest trends and developments. The 4th GOLFSUISSE symposium under the heading “Golf – avenues for the future“ tried to shed light on the question, how recent challenges in the Swiss golf market, especially in positioning, recruiting and pricing, could be turned into opportunities. Continue reading “Dr. Friesen as Keynote Speaker at 4th GOLFSUISSE Forum” →

Big Data, Dynamic Pricing and Yield Management – Presentation at the 18th EPA Congress

Big Data, Dynamic Pricing und Yield Management – was davon ist für die Park-Branche relevant? Dieser Frage ging Herr Dr. Friesen in seinem Vortrag auf dem 18. EPA Kongress am 21. September 2017 in Rotterdam nach.
Copyright: Parking Trend/Marko Ruh, 2017

Big Data, dynamic pricing and yield management – what‘s in for the parking industry? Dr. Friesen addressed this question during his presentation at the 18th EPA Congress in Rotterdam on September 21, 2017. At Europe’s leading congress for the parking industry he discussed the challenges of digitalization for data-based business models with more than 350 participants.

Continue reading “Big Data, Dynamic Pricing and Yield Management – Presentation at the 18th EPA Congress” →

Big Data in Parking – Panel discussion at Polis Conference 2016 in Rotterdam

Polis Conference 2016 in Rotterdam
Copyright Roel Dijkstra Fotografie / Foto Fred Libochant, 2016

The long-term influence of new technologies and lifestyles was the topic of the discussion between Dr. Mark Friesen and international representatives from the parking industry on December 2nd. His presentation and the following panel discussion at the Polis Conference 2016 in Rotterdam focused on the application of big data analyses in the parking industry. Continue reading “Big Data in Parking – Panel discussion at Polis Conference 2016 in Rotterdam” →

What factors determine parking provision at large European airports? Speech at the 21st ATRS World Conference

Dr. Friesen stellt die Ergebnisse der Studie zu den Faktoren, welche das Parkplatzangebot an Europas 10 größten Flughäfen beeinflussen, vor.
Copyright Alexis Breugelmans, 2017

Dr. Friesen presented the findings of his study on the factors that determine the parking provision offered at the 10 largest European airports.

At the 21st Air Transport Research Society (ATRS) World Conference on July 7, 2017 in Antwerp, Dr. Friesen , together with Prof. Wilfred Manuela of the Asian Institute of Management, presented the findings of their joint study on the factors that influence the parking spaces offered at the ten largest airports in Europe. Continue reading “What factors determine parking provision at large European airports? Speech at the 21st ATRS World Conference” →

Parking still has room to grow – Optimizing parking revenue at European airports

Mark Friesen (Parking Trend International, Vol. 27, No. 4, p. 37)

In some cases, international airports generate up to 50 percent of their overall annual revenue by marketing and renting space, in other words through non-aviation business. Parking maintenance at an airport plays a large part in this. 2,000 to 3,000 euros per parking space per year is not an uncommon rate. Continue reading “Parking still has room to grow – Optimizing parking revenue at European airports” →

Why it is NOT a good idea to buy Swiss Chocolate in Germany – International Price Management between Price Parity and Customer Value

Mark Friesen

The strong Swiss frank has made shopping for all kind of products in Switzerland a quite expensive enterprise. Compared to retail prices in neighbouring countries like Germany Swiss prices always tend to be higher due higher purchasing power and willingness to pay of Swiss consumers. Continue reading “Why it is NOT a good idea to buy Swiss Chocolate in Germany – International Price Management between Price Parity and Customer Value” →

New customer-centric tariff models – improved value-based parking for operators and customers alike

Mark Friesen (Parking Trend International, Vol. 27, No. 2, p. 38-41)

A common practice when establishing parking fees for short-term parking are tariff models that for the most part are based on hourly billing increments so as to reach a maximum in the course of the day. In the past few years, other service industries have proven that more equitable customised solutions are possible. Continue reading “New customer-centric tariff models – improved value-based parking for operators and customers alike” →