Friesen et al. (Journal of Revenue and Pricing Management, Vol. 23, No. 1, pp. 3-13)
Despite its potential, the application of dynamic pricing (DP) remains the exception rather than the rule in car parks across Europe. This paper conceptualizes DP as a practice and leverages mechanisms of practice diffusion and organizational implementation to explain its slow diffusion.
Mark Friesen (Parking Trend International, Vol. 38, No. 2-2023, p. 28f.)
In an interview Dr Friesen was asked about the profitability of car parks in the current inflationary phase.
In the latest edition of Parking trend international, with 17,500 readers the leading trade journal for parking in Europe, he also provided information on what car park operators can do in the current situation to optimize their revenues.
Mark Friesen (Parking Trend International, Vol. 38, No. 2-2022, p. 41)
Sustainability criteria are becoming increasingly important for real estate investors. New construction should not be the only consideration, says Dr. Mark Friesen, Managing Partner of QUINTA Consulting. Continue reading “Parking Garages can contribute to sustainability”
EU taxonomy, SFDR, GEIG, GEG, WEMoG etc. – during his presentation at the Competence Forum Parking in Würzburg (Germany) on November 29, 2022 Dr. Friesen touched on what is in for the parking industry in terms of sustainability and how to deal with today.
Focus of his presentation was the effect of EU decarbonization and sustainability goals on the parking industry, increased requirements of real estate investors and property owners with regard to ESG criteria, the importance of national sustainability regulations for new and existing properties as well as “use cases” on sustainability driven by digitization, mobility hubs and e-charging infrastructure.
On June 17, 2022 Dr. Friesen gave a presentation at the 26th Passenger Terminal Expo & Conference 2022 in Paris with the title “Airport parking in the dawn of the age of ESG“. The dawn of the age of ESG – environmental, social, and governance factors – represents a true paradigm shift in the relationships between airports and their customers. Continue reading “Dr. Friesen gave a presentation at the Passenger Terminal Expo & Conference 2022 in Paris”
Mark Friesen (Die Unternehmung, Vol. 74, No. 4, pp. 403-425)
This paper investigates the concept of perceived price fairness and its dynamic alteration along the customer buying cycle. Today, variable pricing is widespread in many service industries. Besides the current sales price, customers are extensively exposed to varying external reference prices (for example, advertised prices). Continue reading “A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry”
Dr. Friesen was invited by the Institute of Communication and Marketing (IKM) at The Lucerne University of Applied Sciences and Arts to give a webinar on «Smart Pricing in times of Covid» on January 19, 2021 . Continue reading “Webinar «Smart Pricing in times of Covid» at The Lucerne University of Applied Sciences and Arts”
For the second time Dr. Friesen was invited for a guest lecture in the dual degree course “Aviation Management“ by the Frankfurt University of Applied Sciences. On November 3, 2020 he gave a lecture on “Behavioral, Dynamic or Personalized Pricing – What can airlines learn from other industries?“ to 25 students of Deutsche Lufthansa and another 25 students of the biggest German airports. Continue reading “Dr. Friesen spoke at Frankfurt University of Applied Sciences for the second time”
Mark Friesen / Giuliano Mingardo (Sustainability, Vol. 12, No. 7, p. 2732)
Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries—e.g., airlines and hotels—but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. Continue reading “Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector”
Mark Friesen (Parking Trend International, Vol. 36, No. 1, pp. 12-14)
In the latest edition of Parking Trend International Dr. Friesen gives his view on the opportunities of applying Dynamic Pricing and Revenue Management in the parking industry. In the lead article with the title “Learning and challenges – first steps towards a flexible pricing policy“ he explains that despite the potential to leverage revenue by approximately 10-15 percent there is still some reluctance in the parking industry to apply Dynamic Pricing and Revenue Management at a larger scale. Continue reading “Learning and challenges – first steps towards a flexible pricing policy in the parking industry”