The Marketing Committee of the German Parking Association has met in Würzburg on October 29, 2025. Dr. Mark Friesen, Founder and Managing Partner of QUINTA Consulting, has been invited as a guest speaker to present on the topic “From Instinct to Insight – Truly Understanding Customer Needs and Satisfaction in Parking”.
At this year’s EPA Conference & Exhibition, QUINTA Consulting hosted a workshop on “AI in Parking and Mobility.” Around 50 participants joined the session on September 18, 2025, in Brussels to discuss with leading experts from research and industry how Artificial Intelligence (AI) is unlocking new potential for parking management and urban mobility. Continue reading “QUINTA Consulting hosts Workshop “AI in Parking and Mobility” at the EPA Conference & Exhibition 2025”
Mark Friesen (Parking Today, 09/2025, p. 36f.)
The September 2025 issue of Parking Today includes the special feature “Innovation Reshapes The Parking Landscape”. In this edition, Dr. Mark Friesen, Founder and Managing Partner of QUINTA Consulting, presents how digital technologies are reshaping parking operations in the US.
Smart tools such as Automatic Number Plate Recognition (ANPR), mobile payments, and cloud-based PARCS streamline access, reduce congestion, and enhance the customer journey. At the same time, Business Intelligence platforms and dynamic pricing models enable operators to boost efficiency, optimize revenue, and reduce search traffic. Continue reading “Special Feature in Parking Today: “Innovation Reshapes The Parking Landscape””
Mark Friesen (Parking Trend, 03/2025, p. 44f.)
In the 3-2025 issue of Parking Trend International, an international research consortium consisting of Fraunhofer IAO, QUINTA Consulting, and a European airport presents for the first time how Artificial Intelligence (AI) can revolutionize parking management at an airport. Airports are among the sectors with the most pronounced demand peaks in parking: holiday seasons, public holidays, and major events regularly lead to capacity bottlenecks, which have so far been managed mostly through rigid pricing or manual adjustments. Continue reading “Parking Trend International: QUINTA and Fraunhofer Develop AI-Based Dynamic Pricing for Parking”
On April 16, 2025, Dr. Friesen gave a presentation “More Than Asphalt – Parking in the Era of Technology and Transformation” as part of the monthly member meeting of Mobility Allstars, shedding light on current developments and challenges in the parking industry. Continue reading “Presentation by Dr. Friesen at Mobility Allstars: More Than Asphalt – Parking in the Era of Technology and Transformation”
On March 17, 2025, Dr. Friesen moderated a panel discussion at the “Future Real Estate: Mobility and Real Estate” congress in Frankfurt (Germany). Under the title “What’s next for mobility developments? Germany after the election!”, he analysed current challenges and perspectives in the mobility industry together with experts from business, politics and science. Continue reading “Dr. Friesen moderated panel on mobility and real estate at the Future Real Estate Congress 2025”
Wilfred S. Manuela Jr. / Mark Friesen (Journal of Air Transport Management, Vol. 122)
A study from the Asian Institute of Management and QUINTA Consulting examines the most important factors influencing parking fees at airports. Data from 2011 to 2019 for the ten largest European airports was analyzed.
The analysis shows that the number of passengers and parking spaces as well as parking fees have a significantly positive impact on the amount of parking revenue at an airport. The study also analyzes how the population in an airport’s catchment, alternative parking options and the availability of public transport influence the number of parking spaces.
Mark Friesen (Parking Trend, 02/2024, p. 38f.)
Despite its potential, the application of dynamic pricing (DP) in European parking garages and underground car parks remains rare. In the issue 02/2024 of Parking Trend, a study by Dr. Mark Friesen and Prof. Sascha Albers is discussed, which conceptualizes DP as a practice and uses theories of practice dissemination and organizational implementation to explain its slow adoption.
Continue reading “The Diffusion of Dynamic Pricing in the European Parking Industry”
On April 16, 2024 at Intertraffic Amsterdam, Dr. Friesen analyzed the current state of the parking industry, especially in light of the aftermath of the pandemic, and provided an overview of future trends and challenges. Continue reading “Rethinking parking: Dr. Friesen presents future trends and challenges at Intertraffic Amsterdam 2024”
Mark Friesen, Jakob Walther (Parking & Mobility Magazine, April 2024)
Our Managing Partner, Dr. Mark Friesen, along with our Junior Consultant, Jakob Walther, have explored the commercial utilization of ESG factors (Environmental, Social, and Governance) in the US parking industry for the Parking & Mobility Magazine.
Continue reading “Commercialization of ESG Criteria in the US Parking Industry”