Presentation on personalized pricing at ITB Berlin Convention 2016

120 participants followed Dr. Friesen’s presentation at the 2016 ITB Berlin Convention, the world’s leading travel industry convention.

In his presentation “Pricing at the crossroads – how airlines, hotels and tour operators want to become the next “Amazon of travel” he explained how a profound knowledge of customers and markets can create personalized product and service offerings that meet exactly the customer needs and willingness-to-pay.