Articles

Mark Friesen (Parking Today, 09/2025, p. 36f.)

The September 2025 issue of Parking Today includes the special feature “Innovation Reshapes The Parking Landscape”. In this edition, Dr. Mark Friesen, Founder and Managing Partner of QUINTA Consulting, presents how digital technologies are reshaping parking operations in the US.

Smart tools such as Automatic Number Plate Recognition (ANPR), mobile payments, and cloud-based PARCS streamline access, reduce congestion, and enhance the customer journey. At the same time, Business Intelligence platforms and dynamic pricing models enable operators to boost efficiency, optimize revenue, and reduce search traffic. Continue reading “Special Feature in Parking Today: “Innovation Reshapes The Parking Landscape”” →

Mark Friesen (Parking Trend, 03/2025, p. 44f.)

In the 3-2025 issue of Parking Trend International, an international research consortium consisting of Fraunhofer IAO, QUINTA Consulting, and a European airport presents for the first time how Artificial Intelligence (AI) can revolutionize parking management at an airport. Airports are among the sectors with the most pronounced demand peaks in parking: holiday seasons, public holidays, and major events regularly lead to capacity bottlenecks, which have so far been managed mostly through rigid pricing or manual adjustments. Continue reading “Parking Trend International: QUINTA and Fraunhofer Develop AI-Based Dynamic Pricing for Parking” →

Wilfred S. Manuela Jr. / Mark Friesen (Journal of Air Transport Management, Vol. 122)

A study from the Asian Institute of Management and QUINTA Consulting examines the most important factors influencing parking fees at airports. Data from 2011 to 2019 for the ten largest European airports was analyzed.

The analysis shows that the number of passengers and parking spaces as well as parking fees have a significantly positive impact on the amount of parking revenue at an airport. The study also analyzes how the population in an airport’s catchment, alternative parking options and the availability of public transport influence the number of parking spaces.

Continue reading “What affects parking fees at airports? Study by Asian Institute of Management and QUINTA Consulting” →

Mark Friesen (Parking Trend, 02/2024, p. 38f.)

Despite its potential, the application of dynamic pricing (DP) in European parking garages and underground car parks remains rare. In the issue 02/2024 of Parking Trend, a study by Dr. Mark Friesen and Prof. Sascha Albers is discussed, which conceptualizes DP as a practice and uses theories of practice dissemination and organizational implementation to explain its slow adoption.

Continue reading “The Diffusion of Dynamic Pricing in the European Parking Industry” →

Mark Friesen, Jakob Walther (Parking & Mobility Magazine, April 2024)

Our Managing Partner, Dr. Mark Friesen, along with our Junior Consultant, Jakob Walther, have explored the commercial utilization of ESG factors (Environmental, Social, and Governance) in the US parking industry for the Parking & Mobility Magazine.

Continue reading “Commercialization of ESG Criteria in the US Parking Industry” →

Friesen et al. (Journal of Revenue and Pricing Management, Vol. 23, No. 1, pp. 3-13)

Despite its potential, the application of dynamic pricing (DP) remains the exception rather than the rule in car parks across Europe. This paper conceptualizes DP as a practice and leverages mechanisms of practice diffusion and organizational implementation to explain its slow diffusion.

Continue reading “Dr. Friesen publishes paper on the diffusion of dynamic pricing in the European parking industry” →

Mark Friesen (Parking Trend International, Vol. 38, No. 2-2023, p. 28f.)

In an interview Dr Friesen was asked about the profitability of car parks in the current inflationary phase.

In the latest edition of Parking trend international, with 17,500 readers the leading trade journal for parking in Europe, he also provided information on what car park operators can do in the current situation to optimize their revenues.

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Mark Friesen (Parking Trend International, Vol. 38, No. 2-2022, p. 41)

Sustainability criteria are becoming increasingly important for real estate investors. New construction should not be the only consideration, says Dr. Mark Friesen, Managing Partner of QUINTA Consulting. Continue reading “Parking Garages can contribute to sustainability” →

Mark Friesen (Die Unternehmung, Vol. 74, No. 4, pp. 403-425)

This paper investigates the concept of perceived price fairness and its dynamic alteration along the customer buying cycle. Today, variable pricing is widespread in many service industries. Besides the current sales price, customers are extensively exposed to varying external reference prices (for example, advertised prices). Continue reading “A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry” →

Mark Friesen / Giuliano Mingardo (Sustainability, Vol. 12, No. 7, p. 2732)

Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries—e.g., airlines and hotels—but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. Continue reading “Is Parking in Europe Ready for Dynamic Pricing? A Reality Check for the Private Sector” →