The September 2025 issue of Parking Today includes the special feature “Innovation Reshapes The Parking Landscape”. In this edition, Dr. Mark Friesen, Founder and Managing Partner of QUINTA Consulting, presents how digital technologies are reshaping parking operations in the US.
Smart tools such as Automatic Number Plate Recognition (ANPR), mobile payments, and cloud-based PARCS streamline access, reduce congestion, and enhance the customer journey. At the same time, Business Intelligence platforms and dynamic pricing models enable operators to boost efficiency, optimize revenue, and reduce search traffic.
Dr. Friesen emphasizes that parking is evolving into a central hub of urban mobility. With EV charging integration, automation, and links to multimodal transport, operators can future-proof assets while contributing to sustainability and ESG goals.
“Digital transformation in parking is not just about technology, it is about shaping a more efficient, customer-centric, and sustainable mobility ecosystem”, Dr. Friesen points out.