{"id":3256,"date":"2026-09-16T12:46:45","date_gmt":"2026-09-16T10:46:45","guid":{"rendered":"https:\/\/www.quinta-consulting.de\/?p=3256"},"modified":"2026-09-16T12:47:20","modified_gmt":"2026-09-16T10:47:20","slug":"communicating-parking-price-increases-effectively-article-in-transfer-magazine","status":"publish","type":"post","link":"https:\/\/www.quinta-consulting.de\/en\/news\/communicating-parking-price-increases-effectively-article-in-transfer-magazine\/","title":{"rendered":"Communicating Parking Price Increases Effectively \u2013 Article in Transfer Magazine"},"content":{"rendered":"<figure id=\"attachment_3248\" aria-describedby=\"caption-attachment-3248\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3248 size-full\" src=\"https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/parking-meter-3407447.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/parking-meter-3407447.jpg 700w, https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/parking-meter-3407447-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-3248\" class=\"wp-caption-text\">Copyright Pixabay, 2026<\/figcaption><\/figure>\n<p>In issue 03\/2026 of <em>Transfer Magazine<\/em>, Dr. Mark Friesen, Managing Partner at QUINTA Consulting and Lecturer in Marketing Management at the University of St. Gallen (HSG), has published an expert article on the communication of parking price increases.<\/p>\n<p>In his English-language article, \u201cWinning Customer Acceptance for Parking Price Increases \u2013 Five Best Practices from the Mobility Industry,\u201d Dr. Friesen examines how parking price increases can be communicated effectively. <!--more-->Drawing on behavioral pricing research and international best practices from the mobility sector, he presents five practical rules that parking operators can use to increase customer acceptance of price adjustments. Key recommendations include communicating price changes early and in a predictable manner, providing transparent explanations for price adjustments, and linking higher prices to visible improvements for customers.<\/p>\n<p>The article shows that customers do not inherently reject price increases. Rather, their acceptance depends on whether they perceive the increases as fair, understandable, and associated with tangible added value. In addition to highlighting the importance of appropriate benchmarks and regular, moderate price adjustments, Dr. Friesen also addresses common pitfalls in price communication and explains how they can be avoided.<\/p>\n<p><em>Transfer Magazine<\/em> is a professional publication focusing on communication and brand management. Dr. Friesen\u2019s article is particularly relevant to municipalities, airports, and private parking operators, offering practical recommendations for customer-oriented communication of parking price adjustments.<\/p>\n<p><a href=\"https:\/\/www.quinta-consulting.de\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Request article<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In issue 03\/2026 of Transfer Magazine, Dr. Mark Friesen, Managing Partner at QUINTA Consulting and Lecturer in Marketing Management at the University of St. Gallen &#8230;<br \/><a class=\"read-more\" href=\"https:\/\/www.quinta-consulting.de\/en\/news\/communicating-parking-price-increases-effectively-article-in-transfer-magazine\/\">Weiterlesen<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3256","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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