{"id":2309,"date":"2021-01-27T12:46:15","date_gmt":"2021-01-27T10:46:15","guid":{"rendered":"https:\/\/www.quinta-consulting.de\/?p=2309"},"modified":"2021-01-27T13:33:36","modified_gmt":"2021-01-27T11:33:36","slug":"webinar-smart-pricing-in-times-of-covid-at-the-lucerne-university-of-applied-sciences-and-arts","status":"publish","type":"post","link":"https:\/\/www.quinta-consulting.de\/en\/publications\/presentations\/webinar-smart-pricing-in-times-of-covid-at-the-lucerne-university-of-applied-sciences-and-arts\/","title":{"rendered":"Webinar \u00abSmart Pricing in times of Covid\u00bb at The Lucerne University of Applied Sciences and Arts"},"content":{"rendered":"<figure id=\"attachment_2306\" aria-describedby=\"caption-attachment-2306\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2306\" src=\"https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/smartes_pricing.jpg\" alt=\"smartes_pricing\" width=\"700\" height=\"393\" srcset=\"https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/smartes_pricing.jpg 605w, https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/smartes_pricing-300x169.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-2306\" class=\"wp-caption-text\">Copyright Adobe Stock, 2021<\/figcaption><\/figure>\n<p>Dr. Friesen was invited by the Institute of Communication and Marketing (IKM) at The Lucerne University of Applied Sciences and Arts to give a webinar on \u00abSmart Pricing in times of Covid\u00bb on January 19, 2021 . <!--more--><\/p>\n<p>In times of Covid \u00abprice\u00bb is still the biggest lever on revenue and profit. Based on his consulting experience Dr. Friesen shared five smart pricing principles that would be applicable for both, B2C and B2B companies, in times of Covid: (1) calculation of prices based on customer value (\u00abValue based Pricing\u00bb), (2) smart elaboration of terms and conditions, (3) potential of price differentiation, (4) price fairness towards customers as well as (5) the usage of innovative and participative pricing models, especially in the B2C context.<\/p>\n<p>Please find further information about the webinar <strong><a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/agenda\/veranstaltungen\/2021\/01\/19\/ikm-impuls-smartes-pricing-in-zeiten-von-corona\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Friesen was invited by the Institute of Communication and Marketing (IKM) at The Lucerne University of Applied Sciences and Arts to give a webinar &#8230;<br \/><a class=\"read-more\" href=\"https:\/\/www.quinta-consulting.de\/en\/publications\/presentations\/webinar-smart-pricing-in-times-of-covid-at-the-lucerne-university-of-applied-sciences-and-arts\/\">Weiterlesen<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2309","post","type-post","status-publish","format-standard","hentry","category-presentations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Pricing in times of Covid [Webinar Lucerne University]<\/title>\n<meta name=\"description\" content=\"January 19, 2021: webinar \u00abSmart Pricing in times of Covid\u00bb by the Institute of Communication and Marketing (IKM) at The Lucerne University.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quinta-consulting.de\/en\/publications\/presentations\/webinar-smart-pricing-in-times-of-covid-at-the-lucerne-university-of-applied-sciences-and-arts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Pricing in times of Covid [Webinar Lucerne University]\" \/>\n<meta property=\"og:description\" content=\"January 19, 2021: webinar \u00abSmart Pricing in times of Covid\u00bb by the Institute of Communication and Marketing (IKM) at The Lucerne University.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quinta-consulting.de\/en\/publications\/presentations\/webinar-smart-pricing-in-times-of-covid-at-the-lucerne-university-of-applied-sciences-and-arts\/\" \/>\n<meta property=\"og:site_name\" content=\"QUINTA Consulting | Dr. Mark Friesen\" \/>\n<meta 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