{"id":1398,"date":"2018-08-16T15:42:03","date_gmt":"2018-08-16T13:42:03","guid":{"rendered":"https:\/\/www.quinta-consulting.de\/?p=1398"},"modified":"2020-03-31T09:46:56","modified_gmt":"2020-03-31T07:46:56","slug":"dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing","status":"publish","type":"post","link":"https:\/\/www.quinta-consulting.de\/en\/publications\/articles\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\/","title":{"rendered":"Online retailers change prices so rapidly"},"content":{"rendered":"<p>Mark Friesen\u00a0<em>(<\/em><em>S\u00fcddeutsche Zeitung, 06. August 2018<\/em><em>)<\/em><\/p>\n<p>Dr. Friesen gave his view on personalized pricing in an article published by S\u00fcddeutschen Zeitung, Germany\u2019s second largest nationwide newspaper, as of August 6, 2018.\u00a0For a successful implementation he recommends:<\/p>\n<ul>\n<li>Full disclosure of parameters and algorithms, how personalized prices are being calculated,<\/li>\n<li>Greatest possible transparency on collecting, mining and trading of customer data and personal information, e. g. on willingness-to-pay or purchasing history,<\/li>\n<li>Greater application of value based and behavioral pricing principles to make price discrimination for customers more comprehensible.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.quinta-consulting.de\/wp-content\/uploads\/rasante-preise.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Read article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Friesen\u00a0(S\u00fcddeutsche Zeitung, 06. August 2018) Dr. Friesen gave his view on personalized pricing in an article published by S\u00fcddeutschen Zeitung, Germany\u2019s second largest nationwide &#8230;<br \/><a class=\"read-more\" href=\"https:\/\/www.quinta-consulting.de\/en\/publications\/articles\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\/\">Weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1398","post","type-post","status-publish","format-standard","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online retailers change prices so rapidly - QUINTA Consulting | Dr. Mark Friesen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quinta-consulting.de\/en\/publications\/articles\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online retailers change prices so rapidly - QUINTA Consulting | Dr. Mark Friesen\" \/>\n<meta property=\"og:description\" content=\"Mark Friesen\u00a0(S\u00fcddeutsche Zeitung, 06. August 2018) Dr. Friesen gave his view on personalized pricing in an article published by S\u00fcddeutschen Zeitung, Germany\u2019s second largest nationwide ...Weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quinta-consulting.de\/en\/publications\/articles\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"QUINTA Consulting | Dr. Mark Friesen\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T13:42:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T07:46:56+00:00\" \/>\n<meta name=\"author\" content=\"Uwe Ahlgrimm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uwe Ahlgrimm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/publications\\\/articles\\\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/publications\\\/articles\\\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\\\/\"},\"author\":{\"name\":\"Uwe Ahlgrimm\",\"@id\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/#\\\/schema\\\/person\\\/5ac66d82ed5862da0184a589b270e297\"},\"headline\":\"Online retailers change prices so rapidly\",\"datePublished\":\"2018-08-16T13:42:03+00:00\",\"dateModified\":\"2020-03-31T07:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/publications\\\/articles\\\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\\\/\"},\"wordCount\":95,\"publisher\":{\"@id\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/#organization\"},\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/publications\\\/articles\\\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\\\/\",\"url\":\"https:\\\/\\\/www.quinta-consulting.de\\\/en\\\/publications\\\/articles\\\/dr-friesen-cited-in-sueddeutsche-zeitung-on-personalized-pricing\\\/\",\"name\":\"Online retailers change prices so rapidly - 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