Dr. Friesen as Keynote Speaker at 4th GOLFSUISSE Forum

Copyright ASG, 2018

From March 6 to March 7, 2018 the Swiss golf scene met in Bern to discuss the latest trends and developments. The 4th GOLFSUISSE symposium under the heading “Golf – avenues for the future“ tried to shed light on the question, how recent challenges in the Swiss golf market, especially in positioning, recruiting and pricing, could be turned into opportunities.

In his presentation on March 7, 2018 Dr. Friesen showed, how to optimize the commercial operations of golf courses by innovative price models. In particular, he addressed the commercial potentials by applying revenue management in golf sports.

For a copy of the presentation please click here.